A real case study breaking down the bidding, creative, and landing-page changes that tripled conversions in 60 days.
01. The starting point
A Jaipur-based home decor D2C brand was running Google Ads at a 1.2x ROAS — barely breaking even. They had broad keywords, generic creatives and a slow product page.
02. Step 1 — Restructured the account by intent
We split campaigns by funnel stage: branded, high-intent commercial, and discovery. Each got its own budget, bidding strategy and landing page. Wasted spend dropped 40% in week one.
03. Step 2 — Rebuilt creatives around UGC
Studio shots were replaced with raw customer-style videos and lifestyle photos shot in real homes. CTR jumped from 1.1% to 3.4%.
04. Step 3 — Landing page speed and clarity
We rebuilt the product landing page to load in under 2 seconds, added trust badges, sticky add-to-cart, and a ‘why us’ section above the fold. Conversion rate doubled.
05. The result
In 60 days, ROAS went from 1.2x to 4.8x. Monthly ad-driven revenue grew 5.3x while ad spend grew only 1.4x.
Key Takeaways
- Split campaigns by funnel stage
- Use UGC-style creatives over studio shots
- Optimize landing page speed + trust
- Track ROAS weekly, not monthly
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